a new-business proposition
My client needed a website to present her new-business proposition – Fiona helps businesses and brands to ‘(re)discover the mojo’ with her company The Brand Inspiration Co. She already had a domain name and a professionally designed logo. We went for clear message and clean impact, as the industry is already overflowing with busy, image-heavy sites. The voice of the copy, the easy flow through the site and the sharp pink reflect Fiona’s straightforward, fresh and energetic style. The idea is to allow busy executives (using either desktop, tablet or mobile), who’ve perhaps already met Fiona briefly, to check out whether her approach and expertise might match their brand or business need. Feedback has been very positive and we will continue to develop the site together as the business expands. Click here to visit the website.
“I was introduced to Sally by a friend and business contact and from our first conversation I knew we would have a brilliant rapport. For me this relationship has been about so much more than developing my website for The Brand Inspiration Co, it’s been about (re)discovering my personal mojo (my business proposition) and determining how to express this through and beyond my website. My relationship with Sally has been less client and web designer and more partners working together to express my business proposition. Sally’s insight and objectivity has been invaluable to me in helping me translate my principles into clear straightforward language that breaks out of typical industry ‘norms’ and communicates on a more engaging and personal level. I could say so much more and if you’d like to speak to me directly, I’ll be delighted to sing her many praises in person!” Fiona Davis – MD, The Brand Inspiration Co. (thebrandinspirationco.com)